Indoor mapping of stadium

How Modern Stadium Architecture Can Benefit from Indoor Mapping for an Improved Fan Experience4 min read

Visiting a stadium or arena to see your favorite band, sports team, or any other event is usually a thrilling experience. However, many aspects of the fan experience at stadiums and arenas can be stressful and get in the way of enjoyment.

Thankfully, there are technologies that can reduce stress and make the entire experience easy as well as exciting. One of these technologies is indoor mapping.

Indoor Mapping Explained

So, what exactly is indoor mapping? To put it simply, indoor mapping is any kind of visual representation of an indoor space.

While the most basic indoor mapping can be just a 2D floor plan, advanced indoor mapping technologies can provide fully three-dimensional CGI representations that can even be interacted with in real-time.

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What Challenges Do Fans Experience When Booking Tickets and Visiting Stadiums?

There are numerous challenges fans may experience at stadiums, such as the following:

Navigating the Stadium

Finding your way around a huge, crowded stadium is often difficult. Thankfully, many indoor mapping solutions for stadiums make navigation easy.

Without wayfinding systems, fans can often run into trouble navigating from the car park through the entrance lobby all the way to the seats they have booked.

This can make the experience stressful before the event has even started—never mind what happens if you need a drink or the bathroom once you have taken your seat!

Choosing the Ideal Seats

Choosing the seats most suitable for your needs can also be troublesome. Some fans prefer getting as close as possible to the stage, while others prefer the height of being near the back.

It is not uncommon for fans to book seats and then wish they had booked different ones!


Each challenge faced can be even more difficult for fans with disabilities. In fact, many disabled fans simply avoid going to stadium events due to lack of accessibility—which is a huge shame.

How Can Indoor Mapping Address These Issues?

There are various was that indoor mapping can address these challenges, such as:

Showcasing Views From Seats

Indoor mapping systems can enable fans to see a visual representation of the view from each seat on the website before they even book.

This means you can be confident that you are booking the right seats and won’t regret your decision on the day of the event.

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Interactive 3D Mapping

Interactive 3D mapping can make it much easier for fans to find their way around the stadium or arena once they are there. The route from the entrance to the exact seats booked can be marked clearly and personalized to each ticket holder.

If you need to leave your seat for the bathroom or a drink halfway through the show, finding your way back to your exact seat can be quick and easy with indoor mapping.

Clear Signalling of Facilities

While most stadiums and arenas have signposted bathrooms, bars, refreshment stalls, and fire exits, it can still be difficult to find them, especially in an emergency and among a bustling crowd. Indoor mapping can make locating important facilities easy.

How Can Indoor Mapping Benefit Stadiums and Promoters?

The benefits of indoor mapping solutions are not just for fans—stadium staff, organizers, and event promoters can also reap the rewards. Here are a few examples of how:

Reduce Crowd Management Issues

Managing huge crowds can not only be difficult but can also necessitate the hiring of many stewards.

When people know exactly where they are going and how to get there, crowds move more quickly and smoothly, and issues like overcrowding or the blocking of access routes can be massively reduced.

Provide Analytics and Insights

Because indoor mapping can track the movements of individuals, this data can be analyzed and used to gain insights into the way attendees behave.

This can be used to improve operational procedures and identify potential issues or opportunities.

Increase Sales Opportunities

Indoor mapping can increase profits for stadium managers and staff. For example, ads and offers personalized to each attendee can be added to apps.

Directions to refreshments and merchandise can also be offered to attendees more easily.

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Final Words

Indoor mapping solutions are likely to be the future of large-scale events management. Not only this, but the fan experience itself is likely to improve, which is good news for fans, venue staff, performers, and the live events industry as a whole!

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